You may know the basics of digital marketing or have even set up a campaign. But there are many elements to digital marketing and all of them move at a rapid pace.
With the advancement and widespread adoption of artificial intelligence (AI), digital marketing is evolving again. While tools like ChatGPT and Midjourney may have grabbed headlines, there are many AI-powered tools out there to help marketers increase productivity and drive efficiency across digital channels.
Marketers can use AI to analyze data to identify trends, optimize ad targeting, personalize content, automate email marketing, and optimize content for SEO.
According to Digital 2024: Global Overview Report, the number of people using mobiles is 5.6 billion: that’s 69% of the world’s population that use a mobile handset. That’s a lot of potential customers to reach online and it’s the job of digital marketers to devise and execute digital campaigns that do just that.
Digital marketing includes all marketing activities that take place online.
It leverages a range of tactics including search engine optimization (SEO), paid advertising, social media marketing, content marketing, and email marketing to reach and engage target audiences across a range of channels.
Unlike traditional marketing, it offers measurable results, personalized messaging, and broad reach to attract, engage and influence customers.
What are the digital marketing channels?
The place to start when talking about digital marketing is the variety of digital channels available. There are seven main digital marketing channels you can use to drive traffic, engage prospects and convert.
1) Search Engine Optimization (SEO)
2) Pay-Per-Click advertising (PPC)
3) Social Media Marketing
4) Content Marketing
5) Email Marketing
6) Mobile Marketing
7) Affiliate Marketing
