Social media marketing is the process of creating and publishing content on social media platforms to build connections with your target audience, promote your products or services, and turn consumers into loyal customers.
The average person spends 143 minutes per day on social media platforms like Facebook, Instagram, TikTok, YouTube and LinkedIn. That’s an enormous window of opportunity for your business to capture and convert customers. But huge opportunities mean huge competition. Standing out and growing your presence requires a carefully executed plan of action.
What are the benefits of social media marketing?
The pros of social media marketing are obvious to any business owner who has invested time in developing their own digital media strategy.
Still, if you want to align your team and get key stakeholders on board with your campaign, you must be able to articulate the benefits clearly. Here are five reasons a social media marketing strategy is big news for your small business marketing strategy :-
Building brand awareness: Today, there are over 5 billion social media users worldwide. By creating engaging content, you can spread the word about your brand to this enormous global audience.
Enhanced lead generation: Social media marketing is the ideal way to drive traffic to your website. This directs potential customers to your bottom-of-the-funnel content, helping you generate leads.
More trust with customers: 81% of people believe social media increases brand accountability. This translates into greater trust for brands that show their values and authenticity through social media.
Provides helpful data: The more structured your social media strategy, the easier it is to gain valuable insights into your customers. This allows you to measure success and refine your approach over time.
Boosted sales: More brand awareness, more qualified leads, a stronger reputation, and better customer service are all equal. One thing is that there are more opportunities to make new and repeat sales that will grow your bottom line over the long term.
